A Small Business Blog Analysis
As you undoubtedly have read time and again, maintaining a well thought-out blog can be a keen business move. It helps you stay in touch with your client base. Businesses that have never traditionally seen themselves as having anything to do with content development, nowadays, routinely do find that they need a talent for this sort of thing. A blog that ends up badly is not only going to cost a business the goodwill that it would have had a chance to earn doing a good job; it’s going to really ruin any goodwill it already has. Let’s do a simple blog analysis and see how all of this actually occurs.
Let’s start off on a positive note doing a bit blog analysis on how a business might actually do it correctly.
There’s a small music equipment retailer. Like other music equipment retailers, this one makes a point of hiring from one of the local musicians so that its salespeople can really understand what their musician customers actually desire. They started out to do this so well that they gained quite a reputation for being the people to head to for any sort of musical problem. They recognized how good their salespeople was at being friendly and experienced experts in the music business that they thought that they could take this further with a properly thought-out blog. The blog was an instant hit; it was written by the store’s own salespeople which had very much of music experience. The store’s salespeople-cum-bloggers were well-compensated for their contribution to the blog and the whole effort just helped build upon the company’s reputation as a great place for musicians. This then is what a blog is supposed to do. It’s supposed to take something that the business does well, and it is supposed to convert it into a well-recognized thing.
Just think how the above store would have done if it had made the following basic mistakes discovered in numerous business blogs. Let’s start with the kind of language that a blog actually uses. Poor language skills are easy to find everywhere in the Internet. If a business decides to blog for everything the activity can do to burnish its reputation, using poor writing is incisively the wrong way to achieve that. Content possibly the king; but the king had better followed the rules. Expanding on the Internet does not have to be as difficult as hiring an SEO company and expending big bucks. It can be as simple as just picking somebody with a love for language to place in command of the blog.
Businesses tend to forget that a blog isn’t a website. It’s supposed to be about dialogue between the business and the client base. A business blog has to try to determine ways to make posts that will inspire its readers to respond and participate in a debate. A business blog is also not supposed to be about finding a way to sneak in an advertisement for free all the time. Readers are rapidly going to sense when a blog is barely an extended advertising campaign. A business blog analysis should show a lot of restraint by the business and using its the voice for self-promotion.
And eventually, too many business blogs wind up looking like some GeoCities page from 1997. You need to consider adding video interviews, video tutorials, social media sharing and using blog analysis tools like Google Analytics that will show what posts do the best. Making full use of all the technology at your disposal is very crucial.
