Using Amazon’s Excellent SES service to send out Bulk Email (as Distinct from Spam)
If you’re searching a new bulk e-mail solution, Amazon’s web services have a new solution for you – it’s called Simple Email Service or SES. It’s made for businesses that need to send out bulk e-mail (and no,that’s not code for spam). Any business that does want to use Amazon’s new service to send out spam as well as legitimate bulk email will find that Amazon has all kinds of safeguards in place to make sure that no business goes and besmirches its good name.
Why precisely do you need SES? You could just buy cheap software to do the same thing on any old PC. Couldn’t you? What you get with SES is a way to make sure that your messages actually get through without being filtered out by any of an email account’s bulk email filters. Amazon loves to send out the bulk email itself. It’s a huge online store, and it has to send out lots of advertising emails. Whatever they have been doing though to make sure that their bulk email is not just filtered by your spam filters,they are now bringing to the public. If you sign up for their services and use it to send out spam, that will just destroy the credibility they have with the spam filters and every email provider. It’s in their best interests make sure that spam is not part of what they allow you to do.
Amazon’s SES bulk email service is going to be pretty cheap.
If you open an Amazon Elastic Cloud Computing instance, you can send out 2000 e-mails a day free of charge. You only need to pay for the bandwidth you use. Past that, you only pay a dollar for every 10,000 messages. However, they will not just sign anyone up. They are terrified of having their service abused for spammy purposes. So they give you an evaluation period when you sign up – in something they call the SES sandbox. While you are here, you use your time to arrange your mailing lists. For every e-mail address that you set up, you need to have it verified – the recipient has to click on a link in your e-mail to actually agree to be sent messages.
Once they make sure that there are no complaints they are receiving about your emails, you don’t need to verify your recipients any longer. They are starting to trust you. You can send out 1000 emails a day at this stage. They will still keep checking you closely. If there are any signs of how you might be spamming anyone, they pull you up. That’s just an excellent, well-tested way to send out the bulk email.
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